Yangtze River News is an international current affairs commentary program launched by Hubei Media Group in 2012. Featured with “Sitting along the Yangtze River, Talking About the World”, and taking “World View and Chinese Heart” as the core concept and “Yangtze River Review” as the core competitiveness, this program is designed to create a news brand led by ideas and a 360-degree ideological and visual feast, striving to provide rational, accurate and forward-looking observation and analysis for the international current situation. The slogan of the program is: Sitting along the Yangtze River, Talking About the World.
The planned series of “China” is the feature of Yangtze River News. In 2012, Yangtze River News launched a special plan entitled Peaceful Rise for the Benefit of the World for the first time, with audience ratings ranking first among all Chinese satellite TV stations in the same period of time, achieving a new height of China's theme coverage. As a result, Yangtze River News has become the first provincial media to publicize and report China's roads. Since then, Yangtze River News has published a series of reports such as Listening to China's Power, China's Influence and China's Wisdom Contributing to the World. Yangtze River News is innovative in its international communication, promoting people to look at China from the outside and China's achievements from the personal experience of diplomats. From March 2018 to now, eight seasons of special programs on dialogue with diplomats including “Diplomats' Talk About the Community of Destiny”, “Diplomats' Talk About the Belt and Road Initiative”, “Reform and Opening Up in the Eyes of Diplomats”, “Global Fight Against Epidemic · Dialogue with Diplomats”, and “Outlook of Ambassadors in China on Two Sessions” have been successively launched, and more than 80 ambassadors and representatives of international organizations have been interviewed.
Yangtze River News is also the “pacesetter” of new media for Hubei Media Group. The program has over 10 million followers on TouTiao and over 5 million daily traffic. According to the research data of CSM, there are 90 short video accounts of new media in HBTV, with total view counts of 1.6 billion, in which an account of Yangtze River News on TouTiao has accounted for nearly 1/5 of total view counts, ranking first in short video competitiveness. In the new ranking list of TouTiao, it has successively won the first place in the media influence list - TV program list and military current affairs list of TouTiao.
